MyAgro

MyAgro: Empowering Senegalese Agriculture with User Research & UX Design

Our business challenge

myAgro is an award-winning non-profit social enterprise based in West Africa, that has pioneered a mobile layaway payment model that enables farmers to invest their own funds in high-quality seeds, fertilizer, tools, and training to significantly increase their harvests and income. myAgro works with 115,000 farmers and counting in Africa (Mali, Senegal, & Tanzania).