Imagine a world where rural farmers can access vital agricultural information with a tap of their phones. This isn't science fiction, it's the future we're building alongside leading telecom operators in Africa.
The Challenge: Bridging the Digital Divide in Agritech
Here is how it went down!
Since 2021, YUX has been on a mission to uncover the latest insights and trends, and this year's edition is packed with fresh discoveries. It has been broken down into bite-sized parts, so you can easily digest all the juicy insights!
Welcome to another interactive blogpost, where we bring you an exclusive interview with Miora Randriambeloma, the current Global Marketing Director at Baobab, conducted by our UX Researcher Oulymata.
In a USAID/BHA-funded research project underway in Somalia’s Puntland State, the IRC is trying to understand how to design effective and equitable market support programming. Market support is a type of humanitarian intervention that aims to ultimately benefit crisis-affected populations by improving the function of critical market systems, like those for staple foods and key non-food items.
YUX is a Human Centered Design company based in Senegal. After quite a few digital finance and agriculture projects undertaken around the African continent in 2018, we wanted to share with you the main insights we have seen designing and testing fintech apps in Africa.